Fujifilm 7 MP Camera and more in India
April 25, 2009 by: Dennis Hager
Fujifilm is gearing up to seriously take on the growing digital camera market in India, so it has launched 7 new models of compact digital cameras in the country.
As reported by a national daily, these cameras are priced between Rs. 6,999 and Rs. 35,000, and include FinePix F200EXR high-end compact camera, featuring Fujifilm s EXR technology.
The star camera launched by Fujifilm is the FinePix F200EXR featuring 12 Megapixel/1.6-inch Super CCD EXR sensor and redesigned EXR processor. Aimed at both, professional and amateur photographers, it includes a powerful Fujinon 5x wide angle optical zoom lens, and Face Detection 3.0, claimed to be the most powerful face detection technology available in the market by the company.
The camera also offers auto red eye removal, 5 Film Simulation Modes, a 3.0-inch high-resolution 230,000 dots wide view LCD, HD Photo Output, Dual Image Stabilisation and sensitivity of up to ISO 12800 (3 million pixel approx).
Well, yes. That’s just one of the seven cameras launched. We’re yet to hear from the Fujifilm spokespeople regarding information about the remaining six cameras. So, watch this space for updates.
With this launch, Fujifilm India has also announced its plans to intensify marketing strategies in the country so it it can become a competitor to the existing digital camera bigwigs in the country. “This year, we intend to intensify our campaign and develop the brand image of digital cameras. We also aim to reinforce technical and marketing support to existing channel network so as to penetrate deeper into the Indian market,” said Kenichi Tanaka, managing director, Fujifilm India, according to the press release sent to us.
Besides the metros, the company is looking to expand its distribution network across the country in Class B and Class B which includes Kanpur, Baroda and Lucknow.
